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PRINT & PACKAGING DESIGN
Extensive training in print technology and over twenty years working with printed design have provided valuable insight into the use of various techniques to achieve high quality results.

As Creative Director It has also been my privilege to work with exceptional teams of designers to achieve world-class design solutions for promotions, conventions, and educational events. These projects were successful because they struck a balance between very classy design, and very profitable marketing.

PACKAGING/LABEL DESIGN

Essanté Organics Product Labeling

Essanté gave me the opportunity to design in several different styles. Modern, retro, cosmetic. I'm displaying several of them here. The old look shown at right.

DESIGN: John Roberts

Features:

• Various Styles
• Simple clean typography to retro busy style.
• The looks define specific lines, such as Home Products, Personal Care, and Skin Therapy












PACKAGING/LABEL DESIGN

Rezealiant Living

Rezealiant Living has a host of products made from excellent organic ingredients. The packaging is designed to showcase the healthy components bursting to get out and integrate with your metabolism to strengthen and nourish your body.

DESIGN: John Roberts

Features:

• Large photographs representing heathy ingredients
• A Premium look
• Copious content yet organized in a clean and inviting way







PACKAGING/LABEL DESIGN

A•R•T Product Line

"Age Reversing Technology". Your face is a work of art – protect and enhance it with art A•R•T skincare system.

DESIGN: John Roberts

Features:

• Complete line design
• Shipping box and associated brochures
• Special injected molding for custom "silver"
• Classy unisex design


PACKAGING DESIGN

Thieves Product Line

Thieves is an essential oil blend that is known for its ability to kill microbes, and yet is completely non-toxic. Its antimicrobial action has been added to personal care, hygeine, and household cleansing products.

DESIGN: John Roberts

Features:

• Fun "apothecary" retro look
• Design that was suitable for several categories
• Cleanser, spray, and even toothpaste featured Thieves
• Accompanying brochure produced

LABEL DESIGN

CoreVital Product Lin.

This design set the tone for the entire product line. This label will feature METALLIC GOLD with three spot colors and CMYK photo-art.

DESIGN: John Roberts

Features:

• Gold metallic ink gives premium look and feel
• Design features the "wave" for CoreVitál historical tie-in to earlier branding, preserving brand equity
• Open design preserves visual space while including considerable amount of necessary copy

IDENTITY DESIGN AND PRODUCTION

Rails West Federal Credit Union

Rails West formerly known as Railroad Credit Union, based out of Pocatello, Idaho was due for a corporate rebrand. They approached me after they had obtained a new logo, and asked if Roberts Design would perform a complete rebrand of all of their print materials, signage, web presence, credit and debit cards, etc. Here is a general flavor of what was produced. They wanted their debit and credit cards to look like something folks would really want to put in their wallet and show around town.

DESIGN: John Roberts
PRODUCTION: John Roberts

Features:

• Fun new exciting look
• Helps expand and establish the brand
• Shows off the new logo in many different venues

IDENTITY DESIGN AND PRODUCTION

Rails West Federal Credit Union

Rack cards and all brochures and elements were redesigned and printed. All signage was updated to the new look. The reception by Credit Union Patrons was overwhelmingly positive.

DESIGN: John Roberts
PRODUCTION: John Roberts

Features:

• Fun new exciting look
• Helps expand and establish the brand
• Shows off the new logo in many different venues

IDENTITY DESIGN AND PRODUCTION

Rails West Federal Credit Union
Christmas Promo

Loan promotion for the Christmas Season.

DESIGN: John Roberts
PRODUCTION: John Roberts

Features:

• Seasonal Promotion
• Helps expand and establish the brand

IDENTITY DESIGN AND PRODUCTION

Rails West Federal Credit Union
Promotional Signage

Banners for various loations on site.

DESIGN: John Roberts
PRODUCTION: John Roberts

Features:

• Fun new exciting look
• Helps expand and establish the brand
• Promotes various programs the Credit Union has to offer







MAGAZINE DIRECTION/DESIGN

Young Living Essential Lifestyle Magazine was internally produced as a promotional publication for Young Living's distributors. Circulation was approx. 100,000. Printed full color throughout and featuring beautiful images and high quality editorial content the magazine was well received and utilized. Informative, educational and promotional.

A typical clean nice cover for the product guide.

DESIGN DIRECTION: John Roberts
PRODUCTION: Design Team

Features:

• High quality paper
• High dpi for exceptionally clear images
• Aquieous coating for moderate gloss



LABEL DESIGN

NingXia Red. Berry Young Juice was given a face lift and a rebranding. Stronger, juicier, sexier. Based upon Chinese art packaging. This new branding with promotional materials was one of the most successful campaigns in the history of Young Living.

DIRECTION: John Roberts
DESIGN: Lynn Rogers

Features:

• Rotogravure printing done in Korea
• 10 color process including metallic undercoating giving radiant light play
• Powerful brand reinforcing product efficacy
• Product category includes promotional brochure and video

PACKAGING DESIGN/BRANDING

"Old Look" represents work that was presented by Young Living's Design department prior to my arrival in 2004. A total re-design was requested by executive management. There was one caveat: The founders really loved the old look and had to be carefully convinced that the packaging even needed updating. I played a key role in that process through discussion and presenting current design trends, ultimately as a creative team we succeeded in getting the go-ahead. Kudos to the marketing/design teams and designers Daryl Smith and Lynn Rogers.

DIRECTION: John Roberts
DESIGN: Daryl Smith, Lynn Rogers

Features:

• Contemporary design
• Healthy clean appearance throughout
• Much more practical approach
• Strong visual appeal, and premium feel

CONVENTION BANNER PRODUCTION

Coordinating all of the signage, banners, directional and other branding elements for a convention the size we poduced is a mammoth undertaking. Print deadlines must be early enough to accomodate shipping, and build up of presentation. Coordination of sizes, materials, design, editing, digital submission, proofing, and approval required extremely tight scheduling and management.

DIRECTION: John Roberts
DESIGN: Creative Department

Features:

• Ubiquitous presence of Young Living Brand
• Budgetary consideration given
• Creative use of space and materials

MAGAZINE DESIGN AND PRODUCTION

NetWare Connection Magazine was Novell International's "connection" to their end users. NetWare Users International was comprised of thousands (circulation 150,000) of professional networkers worldwide. I was responsible for design and production, including direction of cover art using nationally recognized illustrators. Internal spot illustrations were included, usually by the same artist or other spot illustrations as required.

DESIGN: John Roberts
PRODUCTION: John Roberts, Eileen Neibaur

Features:

• High grade paper stock
• Award winning design (Folio and others)
• Technical design feel, classy design

NATIONAL AD - CYBERSTATEU.COM - 2000

I INCLUDED THESE ADS BECAUSE THEY DEMONSTRATE CREATIVE USE OF IMAGERY, COPY AND CONCEPt. (Albeit a little dated).

Using the fear factor, the wave of Windows 2000, was about to hit, with many systemic challenges for network engineers. This ad was effective in bringing in hundreds of students.

The surfer on the left was really in the photo. The "wipe-out" was cut in. Of course the Win2000 watermark wasn't in the photo either! Huge wave ... huge.

DESIGN & DIRECTION: John Roberts

NATIONAL AD - CYBERSTATEU.COM - 1999

Penguins are the symbol of the LINUX operating system. This training ad caught the attention of networkers in a fun way. The penguins look so dang proud of themselves! A very successful ad based upon excellent sales response.

I shot the graduation caps in my studio, and placed them on the heads of the figures in Photoshop.

DESIGN & DIRECTION: John Roberts

NATIONAL AD - CYBERSTATEU.COM - 1999

A simple but effective ad informing CNE's of a special course designed just for them.

DESIGN & DIRECTION: John Roberts

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