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PRINT & PACKAGING DESIGN |
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Extensive training in printing technology and over twenty years working with printed design have provided valuable insight into the use of various techniques to achieve marketable results.
As Creative Director It has also been my privilege to work with exceptional teams of designers to achieve world-class design solutions for promotions, conventions, and educational events. These projects were successful because they struck a balance between very classy design, and very profitable marketing. |
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PACKAGING/LABEL DESIGN A•R•T Product Line. "Age Reversing Technology". Your face is a work of art – protect and enhance it with art A•R•T skincare system.
DESIGN: John Roberts Features:
• Complete line design
• Shipping box and associated brochures • Special injected molding for custom "silver" • Classy look designed to be appealing to both sexes
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PACKAGING DESIGN Thieves Product Line. Thieves is an essential oil blend that is known for its ability to kill microbes, and yet is completely non-toxic. Its antimicrobial action has been added to personal care, hygeine, and household cleansing products.
DESIGN: John Roberts Features: • Fun "apothecary" retro look
• Design that was suitable for several categories • Cleanser, spray, and even toothpaste featured Thieves • Accompanying brochure produced
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LABEL DESIGN CoreVital Product Line. This design sets the tone for the current product line. This label will feature METALLIC GOLD with three spot colors and CMYK photo-art.
DESIGN: John Roberts Features:
• Gold metallic ink gives premium look and feel
• Design features the "wave" for CoreVitál historical tie-in to earlier branding, preserving brand equity • Open design preserves visual space while including considerable amount of necessary copy |
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LABEL DESIGN Calci-Blend a new product prepared for the reattail market required a new look, modern, soothing, balancing healing. Designers usually use a green color for the "alkalizing" concept. The wave and aqua look says sooting as well, hence the color scheme and visual appeal.
DESIGN: John Roberts Features:
• Glossy label lends a classy look and feel to the product
• Retro font and vector wave gives a sense of soothing neutralizing effect of product.. |
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LABEL DESIGN CoffeTamer. This product has a very loyal following of individuals who love a good cup of cofee, but the good cup doesn't love them. Sensitive to the acid in coffee, they can sprinkle a dash of this product in their cup and enjoy a pain free pleasure.
DESIGN: John Roberts Features:
• Simplified, coffe house look
• Maintains the familiar color scheme while communicating a new look and feel •Simplified messaging allows for greater vreadability of a very tiny label |
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LABEL DESIGN NingXia Red. Berry Young Juice was given a face lift and a rebranding. Stronger, juicier, sexier. Based upon Chinese art packaging. This new branding with promotional materials was one of the most successful campaigns in the history of Young Living.
DIRECTION: John Roberts Features:
• Rotogravure printing done in Korea
• 10 color process including metallic undercoating giving radiant light play • Powerful brand reinforcing product efficacy • Product category includes promotional brochure and video
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PACKAGING DESIGN/BRANDING
"Old Look" represents work that was presented by Young Living's Design department prior to my arrival in 2004. A total re-design was requested by management. There was one caveat: The founders really loved the old look and had to be carefully convinced that the packaging needed to be updated. I played a key role in that process, and we as a creative team succeeded in getting the go-ahead. Kudos to the marketing/design teams and designers Daryl Smith and Lynn Rogers.
DIRECTION: John Roberts Features:
• Contemporary design
• Healthy clean appearance throughout • Much more practical approach • Strong visual appeal, and premium feel |
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Coordinating all of the signage, banners, directional and other branding elements for a convention the size we poduced is a mammoth undertaking. Print deadlines must be early enough to accomodate shipping, and build up of presentation. Coordination of sizes, materials, design, editing, digital submission, proofing, and approval required extremely tight scheduling and management.
DIRECTION: John Roberts Features: • Ubiquitous presence of Young Living Brand
• Budgetary consideration given • Creative use of space and materials |
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NATIONAL AD - CYBERSTATEU.COM - 2000
Using the fear factor, the wave of Windows 2000, was about to hit, with many systemic challenges for network engineers. This ad was effective in bringing in hundreds of students.
The surfer on the left was really in the photo. The "wipe-out" was cut in. Of course the Win2000 watermark wasn't in the photo either! Huge wave ... huge. DESIGN & DIRECTION: John Roberts |
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NATIONAL AD - CYBERSTATEU.COM - 1999 Penguins are the symbol of the LINUX operating system. This training ad caught the attention of networkers in a fun way. A very successful ad.
I shot the graduation caps in my studio, and placed them on the heads of the figures with Photoshop. DESIGN & DIRECTION: John Roberts |
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NATIONAL AD - CYBERSTATEU.COM - 1999
A simple but effective ad informing CNE's of a special course designed just for them.
DESIGN & DIRECTION: John Roberts |
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801.921.0160 email |
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