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VIDEO
During the time I worked at Young Living Essential Oils, we had a pretty good budget for video production, and an excellent in-house staff. As creative director, I oversaw each project to assure that it met conceptual goals, quality standards, and marketing objectives.

NINGXIA RED - New Product Intro

NingXia Red was the very successful re-branding of Berry Young Juice - whose core ingredient the revered NingXia Wolfberry (Gogi Berry) is renowned for it's health and longevity benefits. This fast paced, energetic video celebrated this even more excellent product.

CREATIVE DIRECTION: John Roberts
VIDEO PRODUCTION: Tom Durham & Crew

Features:

• 3 vignettes featuring different benefits
• High energy production
• Superb graphics
• Real life people, real life situations
ª The highlight (for me) was riding the rented Harley out of Arches National Park at the end of the day!

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BERRY YOUNG JUICE - Promotional DVD

Berry Young Juice, with NingXia Wolfberry, truly was the first drink of its kind in the world. Somehow this story went untold for years, and it was my job to tell it. The Video was a major component of the campaign. The story of how Gary Young, founder of Young Living met Dr. Chou, a scientist from NingXia and introduced this gift from the east into this country is the stuff of legend. In this case, truth is more amazing than fiction.

CREATIVE DIRECTION: John Roberts
VIDEO PRODUCTION: Tom Durham & Crew

Features:

• Extraordinary historical research was accomplished
• Amazing gathering of historical photographs and documents from China
• Powerful impact was achieved
• This story was copied by Goji the knock-off drink. Immitation ... the truest form of flattery!

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MEN IN BLACK - Convention Kick-off 2006

The precious oil, the secret ingredient, makes its way to convention under lock and key, and Young Living "Secret Service" entourage. The unsuspecting attendees had no idea that the video would seamlessly cut to LIVE FEED video inside the convention center and right down the aisle to the front stage before their bedazzled eyes! Standing applause and outpourings of loud cheers, Convention 2007 was underway! This video was a lot of fun to make.

DIRECTION: John Roberts

Features:

• Helicopter sequences were done entirely at heloport
• Shoestring budget was accomplished
• LIve-feed covered action day of convention
• The audience was in complete pandemonium!

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ESSENTIAL OIL HISTORY - Convention 2005 Kick-off

Convention 2005 theme: "Gold of the Gods". An extremely cost effective, yet impactful production using Young Living employees to re-enact key periods in history that illustrate the value of essential oils, and plant medicine. Shen Nung, Queen Hatshepsut, Montezuma, Dr. Jean Valnet and others all briefly shared the screen to tell the glorious story of essential oils.

DIRECTION: John Roberts
VIDEO PRODUCTION: Jim Hughes

Features:

• Done well within budget
• On time completion
• Powerful impact was achieved
• Very compelling influence toward the value and power of essential oils - great marketing tool afterward as part of a kit

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