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During the time I worked at Young Living, they had a pretty good budget for video production, and an excellent in-house staff. As creative director, I oversaw each project to assure that it met the goals, standards, and marketing objectives. If you would like to view the videos, please contact me and arrange for an interview. I'll bring the popcorn.
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SEED TO SEAL This video was created to demonstrate the incredible amount of work, and natural potency that goes into creating a few precious drops of Young Living Essential Oils. This was a very time sensitive production as we had to have a crew on the ground at key points in the growth, harvest and distillation process.
DIRECTION: John Roberts Features: • Shooting schedule encompassed entire process
• Coordinated and directed aerial helicopter video shoot • Massive scheduling effort • Extremely well received by distributor field |
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MEN IN BLACK - Convention Kick-off 2007 The precious oil, the secret ingredient, makes its way to convention under lock and key, and Young Living "Secret Service" entourage. The unsuspecting attendees had no idea that the video would seamlessly cut to LIVE FEED video inside the convention center and right down the aisle to the front stage before their bedazzled eyes! Standing applause and outpourings of loud cheers, Convention 2007 was underway!
DIRECTION: John Roberts Features: • Helicopter sequences were done entirely at heloport
• Shoestring budget was accomplished • LIve-feed covered action day of convention • The audience was in complete pandemonium! |
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NINGXIA RED - New Product Intro NingXia Red was the very successful re-branding of Berry Young Juice - whose core ingredient the revered NingXia Wolfberry (Gogi Berry) is renowned for it's health and longevity benefits. This fast paced, energetic video celebrated this even more excellent product.
CREATIVE DIRECTION: John Roberts Features: • 3 vignettes featuring different benefits
• High energy production • Superb graphics • Real life people, real life situations ª The highlight (for me) was riding the rented Harley out of Arches National Park at the end of the day! |
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BERRY YOUNG JUICE - Promotional DVD Berry Young Juice, with NingXia Wolfberry, truly was the first drink of its kind in the world. Somehow this story went untold for years, and it was my job to tell it. The Video was a major component of the campaign. The story of how Gary Young, founder of Young Living met Dr. Chou, a scientist from NingXia and introduced this gift from the east into this country is the stuff of legend, so the telling of it was almost a natural outpouring of the truth of that story.
CREATIVE DIRECTION: John Roberts Features: • Extraordinary historical research was accomplished
• Amazing gathering of historical photographs and documents from China • Powerful impact was achieved • This story was copied by Goji the knock-off drink. Immitation ... the truest form of flattery! |
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ESSENTIAL OIL HISTORY - Convention 2005 Kick-off Convention 2005 theme: "Gold of the Gods". An extremely cost effective, yet impactful production using Young Living employees to re-enact key periods in history that illustrate the value of essential oils, and plant medicine. Shen Nung, Queen Hatshepsut, Montezuma, Dr. Jean Valnet and others all briefly shared the screen to tell the glorious story of essential oils.
DIRECTION: John Roberts Features: • Done well within budget
• On time completion • Powerful impact was achieved • Very compelling influence toward the value and power of essential oils - great marketing tool afterward as part of a kit |
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801.921.0160 email |
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